Swisscom is one of the most famous and popular brands in Switzerland. It carries Switzerland and Swiss in its name. Part of the country’s history and identity, it strikes the balance between traditional values and a modern image like virtually no other brand. Swisscom is a living company, whose business is always on the move. The same is true of the Swisscom brand, which is why a dynamic, three-dimensional design - the life form - is at the centre of our identity.